Business Marketing Manager
Company Overview - Outpatient, Inc
Outpatient is a new mobile app for professional caregivers and families. It is a simple, easy and modern tool that enables collaboration, communication and schedule tracking for care staff and patient / resident families. Thousands of people (families and professionals) use Outpatient today to simplify caregiving.
We are now rapidly growing into professional caregiver environments like senior living communities and home care. In these environments, the care staff look after the Resident or Patient. Families stay involved and sometimes assist, however, they less often lead the effort. We have a successful consumer brand with the family caregiver. Now, we need to create equally strong positioning, messaging and communication to the eldercare and professional caregiver environment. Doing so while ensuring a consistent brand experience across the various assets is key. This is a vastly underserved market opportunity.
Outpatient is a 2.5 year old, venture-backed mobile software company on a mission to simplify caregiving for everyone. We value transparency, empathy for caregivers, constant learning, product sense, and speed to market.
Outpatient - Simplify Caregiving for Everyone (http://GetOutpatient.com/)
JOB SUMMARY
Be part of the team introducing this innovative system to a huge and growing market. The customers are Senior Living Communities (Independent Living and Assisted Living operations) and Homecare providers. We are seeking a Business Marketing Lead to help guide and execute this effort. Initially, the opportunity can be flexible - project oriented, ongoing part-time, or full time. This is a long term need, however, and we would ideally like to begin working with someone who could evolve into a full time employee. We are a scrappy, get-it-done team and seeking a skilled, like-minded marketer who is excited to make it happen.
RESPONSIBILITIES
- Communication to the eldercare and senior living communities
- Digital and printed materials
- Product demos and user / customer testimonials
- Sales support materials
- User support materials
- Updated brand marketing materials
- Updated website, specifically targeting professionals
- Content marketing - blogs, industry thought leadership